18 Sydney Rd, Manly NSW 2095 hello@wiredco.com.au

HEAD OF PAID MEDIA & STRATEGY

Are you hungry to join one of Australia’s most exciting independent agencies? We’re Australia’s leading Brandformance agency, successfully wiring together the art and creativity of brand building with the science of performance marketing. We’re pretty good at it too, taking home B&T Independent Agency of The Year, AdNews Digital Agency of The Year, and Campaign Asia Specialist, Social, and Content Agency of The Year. We’re also home to some of Australia’s most loved brands - including Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, The Iconic, Indeed, and Georg Jensen. And, at 35 Wiredos strong, we’re big enough to pack a punch, but small enough to still care, so culture and being people first is at our core. THE ROLE: The Head of Paid Media & Strategy is a leadership position within the business, responsible for leading the paid media team. The primary focus on this role is to oversee the smooth operations across all paid media services, thinking strategically and creatively, and driving success across all paid media channels, ensuring commercial growth and profitability of the team.

The role empowers the team to drive outstanding results for our clients, implementing and evolving best practices and service sophistication, and continues to push boundaries across media and

performance.

We’re looking for someone who:

- Believes the special sauce to creating a truly connected and high performing team is to lead with vulnerability and authenticity.

- Incorporates creativity into everything they do. This requires a leadership style that ensures brilliant basics, but also a style that knows how to challenge conservative thinking, develop and sell big fame-driving creative media campaigns that make a true impact on culture.

- Inspires and leads collaboration across all areas of the business from Account Service, Earned and the Creative & Content team.

- Has an in-depth understanding of both performance and brand building media strategies and channels (both digital and traditional).

Some specifics on the role:

- Leading the paid media team, building close and meaningful relationships, empowering the team to ensure they thrive.

- As a member of the senior leadership team, you will play a vital role in driving business growth and representing the paid media team at a senior level.

- Identifying opportunities to grow your business unit across existing and new clients. This includes managing annual contract negotiations, ensuring profitability, and leading new business pitches.

18 Sydney Rd, Manly NSW 2095 hello@wiredco.com.au

- Successful delivery of exceptional best-in-class services to our client partners. - Develop and lead paid media strategies, ensuring industry leading implementation of

comprehensive audience led paid media campaigns. - Drive consistent and ongoing strategic thought into new, innovative and creative media

campaigns. - Continue to evolve and optimise our performance media offering, including adaption of

industry leading technology. - Oversee at a high level the execution of paid social, performance advertising, affiliate

marketing, SEO, programmatic and paid media. - Staying ahead of industry trends and continuously innovating to keep WiredCo at the forefront

of digital and media advertising. - Ownership of key clients’ media budgets and effective management of these. - Oversee and lead strategy reports and presentations, delivering clearly articulated strategic

commentary. - In collaboration with channel leads, drive capacity planning, scope creep management, and

owning team structure and resources, ensuring profitability and resource alignment. - Fostering outstanding relationships across the industry, driving collaboration, securing first to

market opportunities, and brokering the best rates and placements in market. THE EXPERIENCE:

- Agency side experience, in a leadership or Head Of role for at least 2 years. - Someone who has either worked in Networked Agencies and who’s ready to step in to the

wonderful word of Indie land, or who is from an Indie agency. A combination of both would be amazing!

- Experience working on big brands - Proven leadership ability to grow and empower a high performing paid media team - Extensive experience in paid media strategy and planning experience across but not limited to

paid social, performance advertising, affiliate marketing, SEO, programmatic and paid media - Implementation experience across; paid search and SEO, paid social, affiliate marketing would

be ideal. Extensive programmatic experience is essential. - Previous on the tools experience, however we are looking for someone who can conduct and

drive strategy. − eCommerce and retail experience essential. - Big brand experience, and creative media campaign executions essential.

HOW YOU’LL BE MEASURED:

- Paid Media Team’s financial performance - Effectiveness, innovation and marketing - Team, client and partner health

THE PACKAGE:

18 Sydney Rd, Manly NSW 2095 hello@wiredco.com.au

- $155K to 175k inc. Super and based on experience - Performance bonus of up to $15,000 p.a - Wired to YouTM: A flexible hybrid working environment, extra annual leave, flexible public

holiday leave, awesome office and ability to work anywhere in the world for up to one month a year

- Inclusive and humanly parental leave policy: including fur baby parents! - Wired WellnessTM: Access to mental and physical health benefits, inc. unlimited counselling - ReWiredTM: Monthly team and cultural/social events + Wiredmas in July - 2 extra days

holiday - School Of WiredTM: Our dedicated professional developed program including mentoring - Wired RewardsTM: Benefits for time served inc. extra holiday and bonuses

AdTech Consultant

Team Purpose and Link to Company Strategy

Southern Cross Austereo (SCA) is Australia’s leading media entertainment company, home of LiSTNR, and the Triple M & Hit Networks. With the ability to reach 95% of the population through our Radio, TV and Digital channels; our mission is to Entertain, Inform & Inspire all Australians Anytime. Anywhere!

We believe in the power of collaboration, innovation, and pushing boundaries to deliver exceptional experiences to our listeners. We are forging the way for the future of audio.

At SCA we pride ourselves on creating a culture where people feel valued and can perform at their very best. We don’t focus simply on what we do – we also care about how we do it.

LiSTNR is Australia’s #1 digital audio network and #1 commercial podcast network, with curated and personalised premium content across radio, podcasts, music and news.

LiSTNR is the only place you can hear world-class content including iconic local radio brands, Triple M and Hit and 600+ premium podcasts consisting of LiSTNR originals and podcast content from our globally renowned partnerships with SoundCloud, Sonos Radio, BBC, Apple, AFL, NRL, Cricket Australia, Stitcher and Wondery.

Position Purpose

The AdTech Consultant is responsible for providing critical insights and strategic direction for the setup and optimisation of digital advertising campaigns. This role focuses on delivering actionable insights to external advertisers, ensuring that their campaigns achieve optimal performance and meet business objectives.

By providing expert recommendations on campaign structure, optimisation strategies, and performance metrics, the AdTech Consultant will play a crucial role in driving successful marketing outcomes. Additionally, the consultant ensures clear communication of insights, trends, and opportunities, bridging the gap between data and business strategy.

You’ll report to the Head of Data and Analytics, but you’ll work exclusively with the digital sales teams throughout the sales process with client-facing accountabilities.

Key Accountabilities

• Deliver Data-Driven Campaign Insights: Analyse campaign performance data, audience

behavior, and market trends to generate detailed reports and actionable insights for external advertisers, optimising campaign outcomes.

• Collaborate with Digital Sales Teams: Work closely with internal digital sales teams to align campaign strategies with client goals, providing expert guidance on audience targeting, creative optimisation, and performance metrics.

• Present Insights to External Advertisers: Regularly engage with external advertisers, presenting insights, reports, and optimisation recommendations to improve campaign performance and maximise ROI.

• Develop Campaign Optimisation Strategies: Proactively identify opportunities for campaign improvement, including refining targeting, adjusting bidding strategies, and enhancing creative execution based on data analysis.

• Ensure Data-Driven Decision-Making: Act as a bridge between the Data and Analytics team and the sales teams, ensuring insights are effectively translated into strategic decisions that drive campaign success.

• Examples of KPIs:

o Ensure LiSTNR client presentations contain advanced options like Advertiser Matching for insights and targeting

o Proactively deliver quarterly LiSTNR insights to internal stakeholders that support revenue generation

o Provide insights for advertiser briefs which meet minimum spend requirements to support revenue general across LiSTNR products

Specific Attributes, Skills, Qualifications & Experience

Qualifications & Experience

• Experience in Digital Audio and Media Platforms: Proven background in working with digital audio platforms, radio, podcasting, or music streaming services, including familiarity with content management and audience engagement strategies.

• Data Analytics and Audience Targeting: Strong experience in using data analytics to identify audience segments and provide insights for targeted advertising campaigns, with a focus on audio-based content.

• Stakeholder Engagement and Communication: Demonstrated ability to work with internal teams, such as sales, and external advertisers, ensuring effective communication of insights, campaign performance, and strategies

Company Attributes - genuinely live and breathe the SCA Values: • We’re Better Together

• People are our Power

• Always Curious

• We Push Doors Open

• Be Genuine

Communication • Participate in regular performance and development ‘Upload’ conversations with your

Manager

• Participate in daily/weekly team ‘Work in Progress’ meetings and retrospectives

• Communicate in a respectful, professional, and collaborative manner with teammates, cross-functional teams, and stakeholders internal and external to SCA

OHS/EEO • Contribute to a safe and healthy working environment by adhering to OHS & EEO

standards and principles

• Maintain professional and ethical behaviour

• Ensure a safe workplace by reporting any hazards or potential dangers via the prescribed incident reporting methods

Skills and Work Ethic

Working with People - Demonstrates an interest in and understanding of others; Adapts to the team and builds team spirit; Recognises and rewards the contribution of others; Listens, consults others and communicates proactively; Supports and cares for others; Develops and openly communicates self- insight, such as an awareness of own strengths and weaknesses. Adhering to Principles & Values - Upholds ethics and values; Demonstrates integrity; Promotes and defends equal opportunities, builds diverse teams; Encourages organisation and individual responsibility towards the community and the environment. Persuading & Influencing - Makes a strong personal impression on others; Gains clear agreement and commitment from others by persuading, convincing and negotiating; Promotes ideas on behalf of self or others; Makes effective use of political processes to influence and persuade others. Presenting & Communicating Information - Speaks clearly and fluently; Expresses opinions, information and key points of an argument clearly; Makes presentations and undertakes public speaking with skill and confidence; Responds quickly to the needs of an audience and to their reactions and feedback; Projects credibility. Writing & Reporting - Writes clearly, succinctly and correctly; Writes convincingly in an engaging and expressive manner; Avoids the unnecessary use of jargon or complicated language; Writes in a well structured and logical way; Structures information to meet the needs and understanding of the intended audience. Analysing - Analyses numerical data, verbal and all other sources of information; Breaks information into component parts, patterns and relationships; Probes for further information or greater understanding of a problem; Makes rational judgements from the available information and analysis; Produces workable solutions to a range of problems; Demonstrates an understanding of how one issue may be part of a larger problem. Learning & Researching - Rapidly learns new tasks and quickly commits information to memory; Gathers comprehensive information to support decision making; Demonstrates a rapid understanding of newly presented information; Encourages an organisational learning approach (i.e. learns from successes and failures and seeks staff and customer feedback); Manages knowledge (collects, classifies, and disseminates knowledge of use to the organisation). Formulating Strategies & Concepts - Works strategically to realise organisational goals; Sets and develops strategies; Identifies and develops positive and compelling visions of the organisation's future potential; Takes account of a wide range of issues across, and related to, the organisation. Delivering Results & Meeting Expectations - Focuses on customer needs and satisfaction; Sets high standards for quality and quantity; Monitors and maintains quality and productivity; Works in a systematic, methodical and orderly way; Consistently achieves project goals. Following Instructions & Procedures - Appropriately follows instructions from others without unnecessarily challenging authority; Follows procedures and policies; Keeps to schedules; Arrives

punctually for work and meetings; Demonstrates commitment to the organisation; Complies with legal obligations and safety requirements of the role. Adapting & Responding to Change - Adapts to changing circumstances; Accepts new ideas and change initiatives; Adapts interpersonal style to suit different people or situations; Shows respect and sensitivity towards cultural and religious differences; Deals with ambiguity, making positive use of the opportunities it presents. Coping with Pressures & Setbacks - Works productively in a high-pressure environment; Keeps emotions under control during difficult situations; Balances the demands of work life and personal life; Maintains a positive outlook at work; Handles criticism well and learns from it. Entrepreneurial & Commercial Thinking - Keeps up to date with competitor information and market trends; Identifies business opportunities for the organisation; Demonstrates financial awareness; Controls costs and thinks in terms of profit, loss and added value.

Position Description last updated September, 2024