Job Description

Job Advertisement

Overview

We are seeking an experienced AdTech Consultant to join our client at SCA. As the AdTech Consultant, you will be responsible for providing critical insights and strategic direction for the setup and optimization of digital advertising campaigns. You will play a crucial role in driving successful marketing outcomes by delivering actionable insights to external advertisers and ensuring that their campaigns achieve optimal performance and meet business objectives.

Responsibilities

• Analyze campaign performance data, audience behavior, and market trends to generate detailed reports and actionable insights for external advertisers, optimizing campaign outcomes.
• Work closely with internal digital sales teams to align campaign strategies with client goals, providing expert guidance on audience targeting, creative optimization, and performance metrics.
• Regularly engage with external advertisers, presenting insights, reports, and optimization recommendations to improve campaign performance and maximize ROI.
• Proactively identify opportunities for campaign improvement, including refining targeting, adjusting bidding strategies, and enhancing creative execution based on data analysis.
• Act as a bridge between the Data and Analytics team and the sales teams, ensuring insights are effectively translated into strategic decisions that drive campaign success.

Qualifications

• Proven background in working with digital audio platforms, radio, podcasting, or music streaming services.
• Strong experience in using data analytics to identify audience segments and provide insights for targeted advertising campaigns, with a focus on audio-based content.
• Demonstrated ability to work with internal teams, such as sales, and external advertisers, ensuring effective communication of insights, campaign performance, and strategies.

Day-to-day

As the AdTech Consultant, you will collaborate with digital sales teams, analyze campaign performance data, and engage with external advertisers to present insights and optimization recommendations. You will also work closely with the Data and Analytics team to ensure data-driven decision-making and campaign success.

Benefits

• Competitive salary
• Opportunities for professional development and growth
• Dynamic and collaborative work environment
• Access to leading digital audio and media platforms

If you are passionate about digital advertising and have a strong background in data analytics and audience targeting, we encourage you to apply for this exciting opportunity to join our team at [Company Name].